A next-generation hybrid beauty brand based in the Philippines, blending skincare benefits with high-performance makeup. Its flagship product�a multi-use stick for lips, cheeks, and eyes�is formulated with hydrating agents and SPF, catering to consumers who value speed, versatility, and skin health. Launched in 2023, this brand addresses the growing demand for functional, time-saving beauty solutions.
Designed with a digital-first approach and built for omnichannel expansion, this brand offers a turnkey platform for a strategic acquirer looking to scale an emerging brand in a high-growth market.
Investment Highlights ? Category-Defining Opportunity: Early mover in the hybrid beauty space, targeting the sweet spot between skincare and cosmetics. ? Ready-to-Scale Brand: Trademarked assets, hero SKU, supplier relationships, content library, and marketplace storefronts (TikTok Shop, Shopee, Lazada) included. ? Strong Unit Economics Potential: Pricing structure and product margin designed for healthy scaling post-investment.
Business Model Primarily e-commerce driven (TikTok Shop, Shopee, Lazada) with strong opportunity for omnichannel expansion (retail partnerships, pop-ups). Target Market: Zillennial women (older Gen Z and younger Millennials) in the Philippines seeking affordable, multifunctional, skin-caring beauty solutions. Ownership Offering: To realign the company and honor commitments to early angel investors, the seller is offering 80% ownership. This presents an exceptional opportunity for a driven and strategic buyer to take the lead in scaling a promising cosmetics brand.
A full acquisition can also be explored subject to discussion.
Market Opportunity Consumers are increasingly seeking multifunctional, time-saving beauty solution that integrate skincare benefits � driving hybrid beauty to be one of the fastest- growing segments globally. Southeast Asia�s beauty market alone is forecasted to reach $38 billion by 2027, offering a compelling runway for brands positioned like this business.
Early Traction ? Product Launch: Achieved strong early market validation with high engagement rates and rapid sell-through across DTC channels and limited retail pilots. ? Community: Built a loyal, fast-growing digital community demonstrating high conversion rates, strong repeat purchase behavior, and active brand advocacy. ? Brand Equity: Established a distinct brand presence through strategic influencer partnerships, organic media features, and compelling community-led storytelling. ? Recognition: Awarded the Beauty Brand Leadership Award in 2024, reinforcing this brands reputation for innovation, authenticity, and category leadership.
Go-to-Market Strategy ? Direct-to-Consumer (DTC): Focused on building a premium online experience with integrated storytelling and high customer retention.
? Retail Expansion: Early-stage retail pilots via boutique beauty retailers and strategic pop-up activations to strengthen brand visibility and physical touchpoints. ? International Scalability: Products are formulated and branded with global compliance in mind, primed for regional and international growth. Content & Community: Leveraging short-form video, user-generated content, and ambassador-led campaigns to drive authenticity and loyalty.
Investment and Growth Opportunities An infusion of strategic capital will fuel accelerated product development, marketing expansion, and operational scaling � positioning the brand to capture a larger share of the fast-growing hybrid beauty segment. The new owner gains early entry into a brand that aligns with key beauty macro-trends: wellness integration, minimalism, and cultural authenticity. ? Product Line Expansion: Immediate potential to launch adjacent SKUs with strong cross-sell potential. ? Retail & Distribution: Strategic retail partnerships and regional wholesale can unlock new customer segments. ? International Expansion: Market-tested concept with adaptability across Southeast Asia and beyond. ? Digital Growth: Significant untapped potential in performance marketing, loyalty programs, and community-driven content to further increase customer lifetime value (CLV) and reduce customer acquisition costs (CAC).
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